Here is the presentation made in september 2010 on the planning phase of SilverStripe? 3.0 A lot of progress was made but the high level points still valid

Users

Che: Casual editor / author

Why I can’t just edit content on my website?

I’m not tech savvy

I don’t have time to learn using it

I don’t know about html, css, or code

I’m busy with other stuff

I use word and excel, can I copy and paste?

Yummy: Web admin

I need to manage site structure easily

I want to extend functionality without code

Has to be easy to learn, do you have tutorials?

I love stats this tells me what I need to change

I need clever tools to promote my websiteexternally and connect with my web presence

I want many modules and themes available

I manage who can do what on the site

Mr Chang: Web designer

I want total control of design, markup and js

The templates should be easy to learn

I need good tutorials and documentation

I want to say how much freedom users have to change my design

I don’t like to use php code (it’s too hard)

I want to change my themes easily

I want easy to install modules

Ali: Php guru

I want light and powerful framework. Easy to change and extend

good tutorials and documentationactive community

I want to make the mostof my code skills

Easy to install on my configuration

I need an easy way to create the UI for users

Real men use the terminal

Code is poetry

The Full Presentation is here ->

 http://test.silverstripe.com/ss3-design/SS3_vision_users_web.pdf